London Fashion Week 2020

                                                              “The Show must go on”

So yeah, one of the biggest fashion events just ended and all of it took place online, as one of the world four fashion capitals did not allow the event to take place due to the outbreak. Well it can be said that the event took place smoothly, where no expensive venues had to be selected, no security measures needed to be taken and no photography. COVID-19 had people all over the world enjoy the event from the comfort of their homes. One of the shocking turn of events was that a few brands were able to showcase their new designs, as other brands were struggling to survive the economic crisis engulfing the entire industry.

This fashion event paved path for future events to take place online, where the audience could view designer clothes through the webpage. However, if we talk about the experience then it is my opinion that it was just not the same. Well this event was not just about the clothes and the designs, it was a way through which brands were able to portray their stories to the people. The event proved to be a new way through which the designers and audience could interact with one another. With live Question and Answer sessions, as well as through the easy use of technology a wider range of audience could come online to enjoy the event. This marked the growth of the industry towards the future.

Designers like Bianca Saunders, Nicholas Daley and Priya Ahluwalia took to the stage this year and showcased some amazing designs in the online event. While big names like Victoria Beckham, Burberry and A-Cold-Wall seemed to be missing from the event. COVID-19 has truly changed the dynamics of the world and has allowed people to experience events in a new and intriguing manner.