Brands Helping the George Floyd Movement

In the light of recent events, a tragic incident happened in America where George Floyd a Black Man was brutally murdered by around four officers. This gave rise to a huge tidal wave of support for Black people that are being oppressed by law enforcement agencies. Fashion brands have started to show their support for the cause, many brands have launched clothes with labels “Black lives matter”, not only that these brands launched movements on social media platform and made a promise to support the cause financially as well. The donation for the cause will serve as funds for bailing out the protestors.

Both Naomi Elizee and Akili King wrote a piece in vogue saying that buying our products of beauty and fashion from business that are run by black people in order to support the community. Other ways to help the cause is to buy from brands that are supporting it, so that the donations help the people to continue their fight against oppression. At a time like this all industries are finding ways to amplify the voice of the protestors, the fashion industry is using the top trending hashtag “Black lives matter” as labels upon their clothes and campaigns, to spread awareness and remind people what they are fighting for. Some names that are donating for the cause are, Parbal Gurung, Mented, Jonathan Cohen, Medea, Marques’Almeida and many more.